DOLE Philippines: It’s Time to Recycle with the help of Sunshine Heroes Campaign

It is the sad truth that our country, the Philippines is the third largest contributor to ocean plastic waste in the world. Through the initiative of DOLE Philippines’ Sunshine Heroes campaign in partnership with Gone Adventurin’ and Mother Earth Foundation, material recoveries facilities (MRF’s) will be put up in selected schools in Metro Manila.

Some of the pilot schools are the following:

  • Masambong Elementray School
  • Potrero Elementary School and Potrero Nationa Higschool in Malabon S
  • Sergio Osmeña High School and Holy Spirit Elementary School in Quezon City

Dole Philippines

Gracing the launch of the brand’s CSR campaign last Thursday, July 13, 2017, at Fairmont Hotel in Makati City are:  Environment and sustainability advocate, Amor Maclang of GeiserMaclang Marketing Communications, Inc.; Noel Casanova, General Manager, Dole ASEAN Cluster; Ashvin Subramanyam Vice President for Marketing and Innovations for Dole Asia; Engr. Eligio Ildefonso, Officer-in-Charge of the National Solid Waste Management Commission-Secretariat of the Department of Environment and Natural Resources; and Ashwin Subramaniam, CEO and Founder of Gone Adventurin’.

Sunshine Heroes Campaign is  centered on engaging the schoolchildren and instilling within them the passion to embrace sustainability, through recycling, as a lifestyle and a progressive movement.

Students will be requested to bring household recyclable wastes to the facility. The trash will then be sold to local recyclers once it reaches a certain amount. Money generated from this program will go directly to the school to help fund other school activities.

Part of Dole Philippines’ sustainability drive involves conducting a series of recycling workshops and forums aimed at educating kids. Through this campaign  children  will  realize and understand the importance of recycling at  at their young age. Making this model a staple in every school can make a lasting impact in terms of advocating for proper waste management nationwide

DOLE Philippines

Sunshine Hereos: Carlo The Carabao., Paola The Pawikan, Tanya The Tarsier and Auggie The Agila

Another fun aspect of the campaign will be the introduction of four (4) recycling characters to promote a more engaging way for Filipinos to understand the idea of recycling and sustainability.

Each character—inspired by endemic creatures here in the Philippines like the carabao (trees), the Philippine Eagle (air), the pawikan (sea), and the tarsier (land)—represents a type of ecosystem that forms the core of Dole Philippines’ waste recycling initiative.

“Public awareness and participation are vital keys to successful waste management measures,”  “For us at Dole Philippines, recycling is all about embracing the idea of sustainability as a way of life and a sustained advocacy. By educating and engaging our youth, we hope that can help us champion recycling and, in the long run, build environmentally-responsible Filipino households.”ends Subramanyam.

Learn more about how Dole Philippines is honing tomorrow’s environmental leaders from today’s generation of young Filipinos through its Sunshine Heroes campaign by visiting http://Facebook.com/doleph.

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